Graphic Design
and
Print Production Fundamentals
Chapter-04
As we get into the manufacturing
stage, we talk about some of the more tangible characteristics of design. And
the subject of color is among the most crucial ones when producing printed
materials. It is a complicated aspect of design that influences how an image is
transmitted to the eye, how colors are seen, and what differentiates one thing
from another even when they share the same color. Have you ever printed
something at home only to be upset that it didn't turn out the way it appeared
on the computer screen? In order to lessen these discrepancies, extremely
intricate color management systems are implemented.
Chapter-05
It all starts to make sense as we
create printed output, which is where we are at right now. This phase of the
printing process is known as prepress. Prepress is the process by which all
design work is converted into a form that can be "printed" onto a
specific surface from a file on the computer in front of you. Just consider the
demands of producing thousands of copies of a design! This is a crucial step,
and if errors or production roadblocks are not identified and removed at this
stage, the project might end up costing a lot of money for everyone involved,
including the designer, printer, and customer. Preflight, imposition,
separations, platemaking, and other factors are all covered in this chapter.
Chapter-06
Is a thorough examination of how
the end outcome of all of this design work will seem. Although there are
numerous and intricate methods that a design can be printed, having some
understanding of an improved project will result from understanding how the
print process operates. Will it be displayed on a billboard or a box? One or
one million copies are required? A product's production process is influenced
by these choices, among many more. This chapter describes some of the more
well-liked printing technologies as well as the accepted practices for using
them. Additionally, there are guidelines for picking the best paper (or other
substrates) and the best ways to use color on the page.
Chapter-07
A discussion of online technologies
and how they influence and are influenced by the printed word completes this
work. We look at online web-to-print options and how they help to bridge the
gap between graphic design and printed output. We also draw attention to
additional factors like branding and digital file resolution techniques. Print
continues to be an essential, pertinent, and significant component of the media
mix even as the globe has transitioned into an Internet-connected,
constantly-on compendium of information. Effective communication campaigns take
full advantage of the potential provided by media design, particularly print
design.
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